Search Engine Optimization (SEO) – Part 2

SEO Title Tag

The first and most important part of your on-page SEO is the title tag (<title></title>).

The benefits of using optimized title tags are three fold:

  1. A user searching for your keyword will see your site’s link highlighted in the search engines if your page’s title is the same as the phrase they searched for. This drastically increases click through and can even give you more traffic than those who rank above you if their title tags are not optimized.
  2. Increase your rankings on the search engines.
  3. Help the engines distinguish between pages that might look similar.

Higher Clickthrough Rates

Search engine optimization isn’t just about showing up number one on search engines. Rather, it’s about getting the all the traffic that you deserve from the search engines. If you rank #6 for “free hats” and you and your competitors forget to include that in the page’s title tag, chances are, the person doing the search won’t see much difference between your site and the others.

However, if you were to change your website’s title text to target your most important keyword phrase “free hats”, then when someone completes the search for “free hats”, they’d see your site show up in bold. This technique will greatly increase the user’s desire to view your site first, as your site looks much more relevant and targeted.

Better Rankings

All too often, people believe that the title tag is a place to list the business and domain name of the website. This is wrong and is wasting one of the easiest ways you can tell the search engines what the a page is about and how they should categorize it. While humans might not notice the title tag, search engines certainly do.

Use this opportunity to choose the most important keyword that you want to go after and get the free ranking boost that so many websites are missing out on. If you still want to include your domain or name of the company, do it after your keyword, followed by a dash (e.g. “free hats – hatsemporium.com”) to show that your keyword is the most important.

Help the Engines Distinguish your Pages

It’s not easy being a search engine. They crawl the web day and night, taking the information from the web and trying to categorize it in a useful manner so that users can find what they’re looking for. Make their job easier. Post clearly what the topic of each page is, using title tags, and help the search engine to distinguish one page from another.

You may have two pages that are quite similar and it may require a little thought to point out how they different. Don’t make the search engines figure out for themselves because they might make a mistake. Instead, make the decision for them. Spell the differences out for them and help your rankings in the process. This is just one strategy in avoiding the duplicate content penalty,

SEO Header and Bold Tags

Although the internet has changed a great deal in the last ten years, one thing that has remained unchanged is the way that webmasters designate topics and things of importance. Topics of a page are often set with header tags <h1> though <h6>, while important items are put in bold to make sure that the user noticed them. However, not just the user notices these attention-grabbing tags. Search engines also use these as primary indicators of what a page is about and what content its creator thought was most important.

Header tags are a great way to help boost your search engine rankings. If you’re creating a page about “free hats” and would like to rank for it, there’s nothing shady at all about including a nice big <h1>Free Hats</h1> at the top of the page to make sure your users and the search engines know what your page’s subject is. However, as with other search engine strategies, it is important not to stuff too many keywords into these tags. A good rule of thumb is to include no more than 3 or 4 <h1> tags per page, and always have at least a paragraph or two of text between your header tags.

A page that consists entirely of header tags looks pretty spammy to search engines, and it isn’t very useful to your visitors.

Bold, Italic, and Emphasis

When you’ve used up your quota of header tags on the page, don’t stress out. There are still plenty of tools to target your keywords with. When mentioning your keywords throughout the page, it’s helpful to put them into italics, bold, or emphasis (<em>) to make sure the search engines know that these words are important.

Often people use a lot of flash animations and CSS <span> tags to format text, but search engines don’t have an easy way of determining either of these. Why make the search engines work harder than they need to? Use these basic HTML tags and help yourself (and the engines) out!


Reference – [1]“Search Engine Optimization (SEO) for Beginners”,”http://www.tizag.com/SEOTutorial/index.php”,[Accessed on 10/04/2012 at 8.30 a.m]
Also See – Google’s Search Engine Optimization

(Don’t Go Away More to Come in SEO)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s